World Of Advertising

In the world of advertising pictures and ads came out to the public to make them think this product is so much better than it actually is. They were aimed at women - mainly young attractive women, not women who are at home working looking after the family. It was really rare to see working women in ads who were working or doing something active, they were always posing like models looking attractive.
The more heavy look of make up came about in films in the cinema, lipstick, eyebrows, eye shadows blusher and mascaras, then the world of advertising came about and in 1909 the first ever make up counter was brought to Selfridges where woman could try before they buy. Then it came ever so popular to have make up counters in chemists and department stores, by 1920 most of them had them.

1910 - 

This was when make up became more popular and more women became conscious about how they looked. Mascara, lipstick, eye shadow and compacts became more at hand to women and Max Factor was the first brand to offer this to women. 

His first product was for film, it was applied to the face to make them appear more human rather than using a greasepaint which was "terrifying" on screen. 

The ads would aspire to women, it made them think they wanted to look like this woman on the ad and if they bought the product they would. The ads had pictures/illustrations and text on them too - explaining what the product was and how to use it. They didnt use photo images back then in a ads. 

1920 - 

This was the era of the Flapper, women wore more make up and were confident and sexy whilst wearing it and even be "bad" whilst wearing it. In this time it was chance for women to get over the war and become more sexy, getting their men back made them happy and wearing make up made them feel sexy too. Popular ads in the 20's were of women's cupids bow with bright red lipstick on peering down. Shaping the lips became so popular they sold metal tracers for women to get the perfect pout, the look in those days was the pale ivory skin with a big red pout.  

 Helena Rubinstein famously said "If you can show me a woman who doesnt want to look young and beautiful - well, i's afraid she isn't in her right mind. Women all want it - and we admit that they do!" 

 

1930 - 

This is when the more refind Hollywood Glamour look came in to fashion. The shiny/gleamed eyelids were all the craze. Max Factor started working with big actresses to get more women to aspire to look like them - therefore buy the product. The look of the ads were sexy, irresistible and mysterious, the woman had the high arches brows and some ladies even plucked their whole eye brow off and had to paint them on every day. During this period eye shadows became softer looking in colour and brands such as Max Factor brought out the cream eye shadows and the first lip gloss was introduced. 

"The British Daily Mail reported in 1931 that 1,500 lipsticks were being sold to women for every 1 being sold in 1921."

1940 - 

Through out the 1940's the second World War was in place and the more women had to do around the house and working the more the make up industry was kicking off. Lipsticks were even redder, eyebrows were more arched yet thicker and nail varnish was there too. The 30's shows the thinner kind of lip with red lipstick where as in the 40's the fuller the lip the better. Powder compacts replaced the loose powder for the handyness of having it in your bag and less messy, also teenagers were wearing make up too, the younger the woman the more likely you are to be wearing the red lipstick look. Make up had to on the go for women as they were having to work more as there were less men around, having a little handy lipstick and the compacts were much easier for women to use when having a working lifestyle. 

 

1950 - 

This was the first time that model were starting to get into made up ads instead of actresses, they were getting in all the ads modelling the make up and getting more bigger than before. Revlon and Hazel Bishop made the first ever non smudge lipsticks and skin care became bigger too replacing the skin paint, youth preserving cosmetics for the skin came in to action too. Pinks were more worn on the lips rather than red, defined darker eye brows, a lined eye and softer eye shadows were more commonly worn, Liquid foundations and powders were back to give the make up a heavier a look. In actual ads the text was getting smaller the model was getting bigger, people were getting TV's which had ads playing on them and more ads were being shown in magazines too. 

1960 - 

Models introduced the "London Look" and having sharp cut Vidal Sassoon hair cuts, there were a lot of different styles and looks going around, the classic look, hippy and mod. Models such as Twiggy were more recognised, by modelling her own make up and having a banner under her ad saying "The London Look". 

 

1970 - 

This was when the softer make up came in to motion, more skin based make up having nice skin and wearing more foundation and less eye make up. Women started to spend a lot of money on make up buying luxury make up from Chanel which was largely influenced by their ads. 

Ads have changed over the years just like make up trends have too, ads are majorly influenced by showing and telling women there not pretty enough without make up, don't look nice with un-coloured hair, your cellulite is horrible and your hairy legs are gross. Ads make women think that what were doing is wrong we cant be natural and happy and we cant be who we want to be without being judged.

 

Beauty Ad

This is the beauty ad I have chosen, Dolce & Gabbana Animalier Collection.

This collection was brought to Dolce & Gabanna in 2012 , bringing out a full collection of make up with this fierce packaging and some fierce ads to go with it.
The collection consisted of -
- An animal printed bronzer
- Eyeshadow pallete
- Eyeliners
- A few different shades of lipsticks
- A collection of nail polishes

These products were all shades of bronzes, cream browns, coffee shades and a sultry red. All the packaging is leopard printed with gold lids or gold packaging.

The products are very appealing towards women, there full of sex appeal with the distinctive leopard print packaging. The soft browns and golds in the packaging and the colours available are nude yet sexy but the red tones are fierce!
The name of the collection 'Animalier' makes you think "if I wear this product I will be animal like, like a leopard - sexy, fierce and powerful". I feel this gives a good vibe to women to wear this product with price, own it and work it. Whether your going shopping, on a night out or wearing it for a special occasion.
The dress of the model, Felicity Jones a British model and actress, suits the campaign so well. The leopard makes her look very sexual matching in with the packaging. The red lips make her look even more seductive. The make up look she is wearing gives the impression that the lipstick and the eye shadow palette will make you look like her. I feel as though this is a very interesting and beautiful woman to look at, she models the make up very well and one could only hope that they could look like that.

Dolce and Gabbana is a high end make up brand, purchasing this make up would be a luxury product to have for most women so wearing it out and about would make them feel premium to other people maybe wearing a £1 Make Up Revolution lipstick. This makes you feel good and well groomed and as a woman we all want to look good and feel good about ourselves, this product I feel would make women feel like that.

The ad has a clear view of the product, the packaging and the colours that the products are in. Although there are more products to the range than just the lipstick, bronzer and eye shadow palette, the ones that are showing already appeal to women. If they went to buy the product and saw a larger range than anticipated they may buy more which is also a selling point for D&G.

I like the ad but I also like to know how much things cost, I do a lot of online shopping so I think it wouldn't be hard for me to find the products online and see how much they are. But if you aren't able to do that then showing a price maybe in the small print would be nice so we know how much these premium products are.

I like this ad, I feel it has sex appeal, attracts women to 'want that sexual look' and the model makes it look even better. I would be happy with a D&G lipstick but I wouldn't want to wear it possibly based on the price. But I would love it as a luxury product, most women would look like it too.
The only thing I feel wouldn't attract women to buy the product is the look of the model, she is stunning and very pretty, this puts women off buying products sometimes because they know already they don't look like that - so buying the lipstick or the eye shadow palette wont make them feel any better.

Overall, I love the ad and I know I would buy the product!

Evaluation Of Digital Image Production 1

Here I am going to evaluate my feedback from my first digital image production project, these are the comments which were made on my overall images that were sent in, it talks about the overall look of the hand in and how i came along in the studio. 

Tutor Comments:

 A very thorough project, very clear progression with your research from where you started to where you finished. You've clearly given both shoots a lot of care and attention to detail, they are both lit really well, well exposed with a good variety of poses. You've stuck to the brief and delivered clean natural looks, its a small pity that in your final PDF the black and white images aren't the same size as the colour ones. The moodboard has been well researched, the images compliment what you were aspiring too, I feel you could've put a bit more time into the layout of it, maybe got things a bit tighter, played with shapes and layers etc. Its little things I'm noticing that you can improve on, you've changed the fonts for the title page and evaluation but left the actual image titles standard. Overall its a really good effort and moving forward I'd like to see you spend bit more time on your overall presentation, remember every opportunity to show off your creativity should be seized upon. 

I am really pleased with the comments about my progression on my research and practice sessions, I feel as though I tried as much as I could to get used to taking pictures, setting up a studio and controlling the lighting in the studio too. 

I do feel annoyed at myself that the black and white images weren't the same size as the coloured images, I thought on my PDF was okay and I thought as long as all the images on that one page were the same, then it was ok. But next time I will definitely check all pages have the same sized images on them all. 

My mood board was good as I thought it all related to the images I took for my final piece, I agree that I could have added more and played around a little more and experimented in they was it was produced. But there is always room for improvement and I will improve on my skills on making mood boards too.

Whilst working on this project I feel I did all the work well and kept on top of it all by writing up what I did after every session. I looked in the library at the photographers and online too, to find out more information on them and even to find information on basic photography equipment. 

I will change and improve on my overall look of my hand in work. Changing the fonts, the image sizes and the layout of mood boards. I am really glad I got this feedback as I feel better that I can actually produce good images and I know that I could improve on my overall look of my hand in. 

I'm happy with the feedback I got as I know now that I an not doing everything wrong I just need to look at a few things and learn to improve them.