This collection was brought to Dolce & Gabanna in 2012 , bringing out a full collection of make up with this fierce packaging and some fierce ads to go with it.
The collection consisted of -
- An animal printed bronzer
- Eyeshadow pallete
- Eyeliners
- A few different shades of lipsticks
- A collection of nail polishes
These products were all shades of bronzes, cream browns, coffee shades and a sultry red. All the packaging is leopard printed with gold lids or gold packaging.
The products are very appealing towards women, there full of sex appeal with the distinctive leopard print packaging. The soft browns and golds in the packaging and the colours available are nude yet sexy but the red tones are fierce!
The name of the collection 'Animalier' makes you think "if I wear this product I will be animal like, like a leopard - sexy, fierce and powerful". I feel this gives a good vibe to women to wear this product with price, own it and work it. Whether your going shopping, on a night out or wearing it for a special occasion.
The dress of the model, Felicity Jones a British model and actress, suits the campaign so well. The leopard makes her look very sexual matching in with the packaging. The red lips make her look even more seductive. The make up look she is wearing gives the impression that the lipstick and the eye shadow palette will make you look like her. I feel as though this is a very interesting and beautiful woman to look at, she models the make up very well and one could only hope that they could look like that.
Dolce and Gabbana is a high end make up brand, purchasing this make up would be a luxury product to have for most women so wearing it out and about would make them feel premium to other people maybe wearing a £1 Make Up Revolution lipstick. This makes you feel good and well groomed and as a woman we all want to look good and feel good about ourselves, this product I feel would make women feel like that.
The ad has a clear view of the product, the packaging and the colours that the products are in. Although there are more products to the range than just the lipstick, bronzer and eye shadow palette, the ones that are showing already appeal to women. If they went to buy the product and saw a larger range than anticipated they may buy more which is also a selling point for D&G.
I like the ad but I also like to know how much things cost, I do a lot of online shopping so I think it wouldn't be hard for me to find the products online and see how much they are. But if you aren't able to do that then showing a price maybe in the small print would be nice so we know how much these premium products are.
I like this ad, I feel it has sex appeal, attracts women to 'want that sexual look' and the model makes it look even better. I would be happy with a D&G lipstick but I wouldn't want to wear it possibly based on the price. But I would love it as a luxury product, most women would look like it too.
The only thing I feel wouldn't attract women to buy the product is the look of the model, she is stunning and very pretty, this puts women off buying products sometimes because they know already they don't look like that - so buying the lipstick or the eye shadow palette wont make them feel any better.
Overall, I love the ad and I know I would buy the product!
No comments:
Post a Comment