World Of Advertising

In the world of advertising pictures and ads came out to the public to make them think this product is so much better than it actually is. They were aimed at women - mainly young attractive women, not women who are at home working looking after the family. It was really rare to see working women in ads who were working or doing something active, they were always posing like models looking attractive.
The more heavy look of make up came about in films in the cinema, lipstick, eyebrows, eye shadows blusher and mascaras, then the world of advertising came about and in 1909 the first ever make up counter was brought to Selfridges where woman could try before they buy. Then it came ever so popular to have make up counters in chemists and department stores, by 1920 most of them had them.

1910 - 

This was when make up became more popular and more women became conscious about how they looked. Mascara, lipstick, eye shadow and compacts became more at hand to women and Max Factor was the first brand to offer this to women. 

His first product was for film, it was applied to the face to make them appear more human rather than using a greasepaint which was "terrifying" on screen. 

The ads would aspire to women, it made them think they wanted to look like this woman on the ad and if they bought the product they would. The ads had pictures/illustrations and text on them too - explaining what the product was and how to use it. They didnt use photo images back then in a ads. 

1920 - 

This was the era of the Flapper, women wore more make up and were confident and sexy whilst wearing it and even be "bad" whilst wearing it. In this time it was chance for women to get over the war and become more sexy, getting their men back made them happy and wearing make up made them feel sexy too. Popular ads in the 20's were of women's cupids bow with bright red lipstick on peering down. Shaping the lips became so popular they sold metal tracers for women to get the perfect pout, the look in those days was the pale ivory skin with a big red pout.  

 Helena Rubinstein famously said "If you can show me a woman who doesnt want to look young and beautiful - well, i's afraid she isn't in her right mind. Women all want it - and we admit that they do!" 

 

1930 - 

This is when the more refind Hollywood Glamour look came in to fashion. The shiny/gleamed eyelids were all the craze. Max Factor started working with big actresses to get more women to aspire to look like them - therefore buy the product. The look of the ads were sexy, irresistible and mysterious, the woman had the high arches brows and some ladies even plucked their whole eye brow off and had to paint them on every day. During this period eye shadows became softer looking in colour and brands such as Max Factor brought out the cream eye shadows and the first lip gloss was introduced. 

"The British Daily Mail reported in 1931 that 1,500 lipsticks were being sold to women for every 1 being sold in 1921."

1940 - 

Through out the 1940's the second World War was in place and the more women had to do around the house and working the more the make up industry was kicking off. Lipsticks were even redder, eyebrows were more arched yet thicker and nail varnish was there too. The 30's shows the thinner kind of lip with red lipstick where as in the 40's the fuller the lip the better. Powder compacts replaced the loose powder for the handyness of having it in your bag and less messy, also teenagers were wearing make up too, the younger the woman the more likely you are to be wearing the red lipstick look. Make up had to on the go for women as they were having to work more as there were less men around, having a little handy lipstick and the compacts were much easier for women to use when having a working lifestyle. 

 

1950 - 

This was the first time that model were starting to get into made up ads instead of actresses, they were getting in all the ads modelling the make up and getting more bigger than before. Revlon and Hazel Bishop made the first ever non smudge lipsticks and skin care became bigger too replacing the skin paint, youth preserving cosmetics for the skin came in to action too. Pinks were more worn on the lips rather than red, defined darker eye brows, a lined eye and softer eye shadows were more commonly worn, Liquid foundations and powders were back to give the make up a heavier a look. In actual ads the text was getting smaller the model was getting bigger, people were getting TV's which had ads playing on them and more ads were being shown in magazines too. 

1960 - 

Models introduced the "London Look" and having sharp cut Vidal Sassoon hair cuts, there were a lot of different styles and looks going around, the classic look, hippy and mod. Models such as Twiggy were more recognised, by modelling her own make up and having a banner under her ad saying "The London Look". 

 

1970 - 

This was when the softer make up came in to motion, more skin based make up having nice skin and wearing more foundation and less eye make up. Women started to spend a lot of money on make up buying luxury make up from Chanel which was largely influenced by their ads. 

Ads have changed over the years just like make up trends have too, ads are majorly influenced by showing and telling women there not pretty enough without make up, don't look nice with un-coloured hair, your cellulite is horrible and your hairy legs are gross. Ads make women think that what were doing is wrong we cant be natural and happy and we cant be who we want to be without being judged.