I found this interesting quote too which makes a lot of sense to me too -
"While a guest editorial represents one person's opinion, the editorial pages of the nation’s best print publications are the home of serious, high-level dialogue. An advertisement, however, is nothing more than paid content that reflects whatever the advertiser chooses, within the boundary of good taste."
Fashion is all about selling a lifestyle to people, images are taken of beautiful people wearing beautiful clothing that everyone will look at and want! This includes clothing, accessories, hair and make up. There so aspirational to people which makes them want to go out and buy those items, either the ads will look brilliant or sometimes, when I have looked in magazines, they will all look the same!
Beauty
Beauty follows the same as fashion, they show the image of a beautiful woman with beautiful make up, which isn't applied by herself, it is applied by a make up artist. The look which is given aspires women to want to look like that or apply their lipstick or eye shadow how the model is made up. You don't see any make up application and you don't really see any make up placement in the image either. The person looking at the image wants to look like the model but doesn't necessarily want the product they have used. In magazines you always see a variety of looks on models too so they all look the different and it's not all the same look which makes it more interesting.
Commercial
In commercial ads in magazines you see a lot of selling, different brands like to sell their products in different ways.
Chanel - a high price, classy brand who has their brand name, a little picture of the product and a beautiful model "wearing" the product is always seen in their make up ads
Rimmel - a more affordable, wearable brand who has text on most of their ads, a picture of the product, a beautiful model "wearing" the product there about to sell and their ads are more in your face "look at me".
Higher end brands like to sell "their" look to you, make you want "their" lifestyle and what they look like where as other lower end brands want you to feel better about yourself, want to sell you this product as its cheaper so they in a way have to persuade you to do it.
The main thing these ads want to achieve is making you think you cant live with out this product, trying to get you to go out and buy the product too.
More than one brand will use the same model at one time too, for example Cara Delevingne.
She models for so many brands! Her face will be all inside a magazine for different things such as bags, shoes and clothing. I've seen it myself!
But I have chosen two different kinds of brands in which she models for -
Topshop - she looks young and her age, in a parka coat, wet look denim jeans, some biker lace up boots and a little white vest. Her hair is bouncy and youthful and her make it looks natural but with those big brows she so well known for too. She looks her age and she is selling clothing and fashion to people her age too!
Chanel - here she looks young still as the clothing she is wearing is youthful with the stripes on the gloves, the bobble hat, the coat kind of thrown over her shoulder, the big clumpy costume jewellery round her neck and the floaty top. She looks young still but with the Chanel logo on everything on her she looks far more over priced, instead of selling us what she's wearing I feel she's making us envy her, she's so young and pretty yet wearing all these nice clothes. I think she looks stunning still but I feel some times what brands do is the wrong thing. I would much rather see her in something cute and fun which still reflect her as a person but without the big labels. Maybe a nice Chanel bag with the logo on as all their bags do, but sometimes the logo on everything is a little too much - especially for young girls who want to dress and be like her, it could be sending the wrong image.
Editorial
Fashion and beauty editorials are made with a theme in mind, a whole range of looks are created on this one thing which makes it even more interesting and inspiring than just a normal fashion or beauty ad. The images are supported by text to make them seem like there in a story sequence, even if it isn't even relevant. The editorials we have now are printed in magazines are online magazines or even on websites and blogs now.
Editorials are not about selling things, they are there to inspire people, made up of different genres, different looks and styles. It's about selling dreams!
When making an editorial especially for beauty, there could be up to as many as 7 lights in the studio, just to get that perfect shot. It not about how many lights you use its about getting the right look for the shot and making it perfect.
Advertorial
These "ads" are disguised to act like editorials, the images will flow the same, telling a story in a sequence, a set of different looks and styles too, but they are actually selling things!
They will have the product on the page showing you what it is, what it does and the price! Like Max Factor make overs in magazines, it will show products and show you different make overs on different women too. It is showing the the product on the page and on a person so you think its better than just a normal ad with a "model".
Ads and editorials are not well recognised if you don't know what you are looking for but they are definitely in magazines disguised as ads but there secretly not.
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