My Brand - Dior

For my next project I got given a beauty brand which I have to produce an ad for. The product I got given was their perfume, so I will have to base my image on "perfume" which could be around the neck area, instead of lips for lipstick for example.

Background

Christian Dior is a French designer, first founded in 1946 it now is one of the biggest selling luxury brands of the 21st Century. The company designs and also retails handbamgs. purses, shoes, accessories, clothing for men and women, make up, perfume and skin care products. It's main target audience is for women but they do have ranges for men and for children too. They are sold world wide, in retail stores and online, their biggest competitors are well known too - Chanel, YSl, Burberry and Gucci.

The launch of the first Dior perfume was in 1947 called Miss Dior, it was names after his sister, after that more lines were added to the Dior perfume range and it became oneo fthe most popular perfume ranges to date.

Over the years the ads have changed, the way models advertise the product has changed and so have the actual shape of the bottle.

They are a well known luxury perfume line, they include really famous actresses such as Natalie Portman and Charlize Theron.

The one advert which I love that Dior created as the short film with Charlize Theron, it featured Marylin Monroe, Grace Kelly and Marlene Dietrich - they look like there about to take to the catwalk for Dior.