Story Board - Dior

As I have been given the brand Dior and I also have to link it back to my word for the previous little project which was "browse".

The first thing I did was look into ads they have already produced and I found these -

I feel most of the ads for the perfume Miss Dior are very well lit, very bight and the skin is so flawless. Most of the images are from the hips up wards or a full body shot. I think I want to focus more on a close up possibly starting at the bottom of the rib cage upwards.

The make up is a very flawless yet simple, which I will stick to keeping the skin soft and subtle, the eyebrows are defined, the eyes a little dark but mainly very soft looking and the lips are neutral too.

There are a lot of different hair styles in the ads, some are very loose and flowy and the others are tightly pulled back in to a pony tail. I think I like the loose hair flowing down the back with some texture to the hair the best, it looks very sexual which I think most perfume ads are - sexual yet classy as when you wear the perfume you want to be seen as classy and looking and smelling good.

Here are some of my ideas in story boards -

My first story board is based on the nude look, very natural and innocent. The hair will be wavy and flowy probably going back over the shoulders, the make up will be soft and neutral too. The image could be shot from a distance and the cropped to just the top of the body. The lighting will be quite full on so the skin looks flawless. The image will be very bright looking as most Dior ads are they aren't dull or dark for their perfume ads. I feel this look would appeal to most girls and women, as the nude look is very popular make up look at the minute and it would also appeal to older women too as it would look classy.

For my second story board I have based my board the ads for Miss Dior where there is a softer pink mood. I like this feeling of the ads as it looks very girly and youth full. I would use some pink flowers in the ad around the model, the hair would be soft and flowy too going over the shoulder. I would have subtle make up with a nice rosey pink lipstick to match the feel of the flowers. I want the vibe to be really girly, young and youth full. Most girls like to smell good and fell good aboutthemself and I feel the pinks and the youth fullness would appeal to them too.